SOLVING FOR THE
CLASSIC FRANCHISE LEAD GENERATION CHALLENGE – SPACE, TIME AND RELATABILITY.
All franchise brands with lead generating challenges face the same dilemma.Understanding and solving for this dilemma has been our core focus for over a decade.
The Solution Requires a Strategic, Process Oriented Approach...
01
Discovery
Target profile definition
Research
Insight derivation
02
Opportunity
positioning
Key message
development
03
Marketing strategy
Media strategy
traffic generation plan
04
Creative
development
05
Execution
Data collection
and analysis
Ongoing
optimizations
06
Lead qualification
Thinking
Planning
Doing
...using data to inform strategy, precise messaging and a correct sequence.
